世界大学生运动会企业体育营销策略研究

Research on Sports Marketing Strategy in World University Games

大型体育赛事对于很多本土的商家来说,是一种进行品牌推广,培育潜在客户群体的难得机会。本文通过阅读大量有关体育营销、市场推广的期刊文章、报纸、专著,尤其查阅了大量的网络资讯等文献资料,以体育营销为基础,结合大型运动会的特点,将有关学者的文献和观点做了整理和归纳。

For many local businesses, major sports event is a branding, a rare opportunity to cultivate potential customer base. By reading a lot of about sports marketing, marketing journal articles, newspapers, specifically with, in particular access to a large number of network information such as literature data, sports marketing, and combined with the characteristics of major sporting events, this paper makes induction and summary on related scholar＇s literature.