新生代农民工“二元化”消费方式与身份认同研究——基于2010年上海市外来农民工的调查

Research on Relation between Urban-rural Dual Consumption Patterns and Self-identity of New-generation Migrant Workers

利用"2010年上海市外来务工人员情况"问卷调查数据,建立多分类因变量Lostic模型,从消费社会学角度,对新生代农民工消费方式转型与身份认同困境进行了实证研究。研究表明,新生代农民工在消费行为和身份认同上具有自我的、个体化特征;他们试图讲上海话、和上海人交朋友、模仿上海市民的消费方式,不断加强和建构对自身"新上海人"身份的认同;由于受到经济、社会因素的影响,他们的消费方式呈现农村与城市特征并存的"二元化"状态,这种情况抑制了他们对自身的新市民身份认同。提出了对策建议。

In this paper,we study the relationship between the new -generation migrant workers＇ consumption patterns transformation and self - identity dilemma from the perspective of consumption sociology, by establishing a Multinomial Logistic Model using the questionnaire data of ＂2010 Shanghai city migrant workers＂ provided by NBS Survey Office in Shanghai. The analysis result shows that the new - generation migrant workers has ego, individual characteristics in the consumer behavior and self- identity; and they continue to strengthen their own ＂new Shang- hainese＂ identity by trying to mimic the urban resident＇s consumption patterns; under the influ- ence of economic factors and social factors, their consumption patterns exhibit an urban - rural dual characteristic, which inhibits their own self - identity as a new Shanghainese. Finally, we put forward relevant suggestions to promote reconstruction of new - generation migrant workers＇ social status in the field of consumption.