欧洲华人商城经济研究

A Study of Overseas Chinese Mall Economy in Europe

进入21世纪以来,在欧洲巴黎、罗马、马德里、莫斯科等世界名城迅速兴起的华人商城已成为"中国制造"乃至"中国形象"在欧洲的集中展示。本文追溯欧洲华人商城经济形成、拓展的历史进程与社会成因,梳理其不同类型与主要特性,探讨欧洲华人经济在新形势下面临的问题与挑战。

Since the twenty-first Century, the Chinese malls rapidly growing in European metropolitans, in Paris, Roma, Madrid, Moscow, etc., have become major show cases for the ＂Made in China＂ and the ＂ Chinese Imagine＂. This paper goes back to the formation, the historical evolution and the social contributing factors regarding the overseas Chinese mall economy and brings attention to the current problems and challenges.