从科普到科学传播——电视科教节目科学传播途径探索

From Science Popularization to Science Communication——To explore ways of science communication for science and education TV programs

本文通过分析和回顾中国电视科教节目传播理念的变迁,即从科普到科学传播理念的发展变化,进一步思考电视科教节目实现科学传播的现实路径:一方面在选题内容上紧扣"普及科学知识、倡导科学方法、传播科学思想、弘扬科学精神";另一方面,在节目形式上强调形式要为内容服务。

This paper,through an analysis and review of the changes of ideas in dissemination of the science and education TV programs,that is, from the development and changes of ideas from science popularization to sci- ence communication, reflects further on the realistic ways of science communication for science and education TV programs： On one hand, the contents of the selected topic must adhere to the principle of ＂ popularize scientific knowledge,advocate scientific methods, disseminate scientific thinking, and uphold the scientific spirit＂. On the other hand, it should be stressed that the content of programs is superior to the form.