企业市场营销管理敏捷性的开发模式研究

Methods of Development of Marketing Agility

深入研究了企业市场营销管理敏捷性的开发方法 ,在转换能力成熟性模型框架的基础上 ,提出了建立市场营销转换能力成熟性模型的流程 ,通过对企业的关键营销业务活动的成熟性分析和转换核心能力的开发来获得企业营销管理敏捷性的改进战略 .

A method of development of marketing agility is studied, and general procedure of establishing a Marketing Change Proficiency Maturity Model (MCPMM) is presented based on the CPMM framework. A structural analysis approach is given for the enterprise core competency progressing strategy. The results benefit the change of the enterprises in our country.