论负面新闻报道的舆论引导

Study on the Public Opinion Guidance of Negative News Reports

新闻分为正面报道和负面报道。在新媒体时代,以暴露和批评为主的负面报道,也可以有效地剔除糟粕,净化社会环境,张扬人性的力量。因此,要以崭新的思维与视角来做好负面报道,本着信息为本、受众为本的原则,充分尊重老百姓的知情权,对负面新闻报道做到不夸张、不缩小、不遮掩也不渲染,更杜绝"反面文章正面做",客观、公正、及时、准确、全面地将真实情况告诉受众。让负面报道,特别是灾难新闻报道中的人情、仁爱、人文关怀成为人类苦难的"温柔抚摸者",挖掘负面新闻报道的正面效应。同时,做负面新闻报道时,要揭开事实真相,发挥负面报道的舆论引导作用,积极营造廉洁、廉明、廉正的舆论场,匡正社会风气,维护公平正义。

：News can be classified into positive and negative news reports. In the new media age, negative news reports can also effectively eliminate the dross, purify the social atmosphere and propagate the power of humanity. Consequently, we should report negative news in a completely new way of thinking and perspective. We should follow the information-oriented and audience-oriented principle, fully respect the people＇s right to know, not exaggerate or understate, not cover or render, and put an end to ＂reporting the negative articles positively＂. We should tell the audience the truth objectively, fairly, timely, accurately and comprehensively. In this way, tenderness, kindness and humanistic care from the negative news reports, especially those disaster news reports, can be ＂the soft stroker＂ of human sufferings. Meanwhile, when reporting negative news, we should reveal the truth, play the role of public opinion guidance, actively create the public opinion atmosphere with honesty and integrity, rectify social atmosphere and maintain fairness and justice.