普通高等学校招生宣传研究

Research of Colleges and Universities Admission Publicity

高校招生宣传是招生工作中的重要环节,是组织、动员考生选择学校的重要形式,是各高校间展开竞争的重要手段。对目前的高校招生宣传工作进行梳理和研究,以期建立招生宣传工程模型,进一步指导招生宣传的实践。

Admission publicity is an important part of the work of the college entrance,an important way to organize and mobilize candidates registered for college,and an important means of competition among universities. In this paper,the work of admission publicity in recent years was sorted out and researched,in order to build an admission publicity engineering model to guide the practice of the admission publicity.