我国婚庆旅游市场细分与发展对策研究

Wedding Tourism Market Segmentation and the Development Countermeasures Study in China

将蜜月游和旅游结婚结合成一种新型的旅游模式———婚庆旅游。为了更深层次地开发与更高层次地发展婚庆旅游,必须集中资源优势,细分婚庆旅游市场,在此基础上制定有效的发展对策。

Combining honeymoon tour with wedding tour has become a new travel model wedding tourism. In order to deeply develop a higher level wedding tourism, we must focus on the advantage of resources, segment wedding tourism market, and on this basis, ake effective development countermeasures.