象喻手法在景区景点导游词中的作用

On the Effect of Using Symbols and Metaphors in Tourist Guidance on Scenic Spots

导游词在传播文化中起着至关重要的作用,在介绍景区景点时,会比较多地运用比喻和象征,或描述某一景物,或揭示其中包含的丰厚意蕴。象征与比喻既能使导游词更加形象生动,又能更好地揭示其丰富的文化内涵。

Tourist guidance plays a vital role in cultural dissemination. In the introduction of scenic spots, the guide will use metaphors or symbols quite a lot, either in describing a scene or in revealing its rich connotation. Symbols and metaphors can not only make the tourist guidance more vivid but also help reveal the rich cultural connotation.