刍议报纸在多元化媒体格局中的生存与发展

Survival and Development of Newspaper in the Pattern of Diversified Media

随着数字技术和互联网的出现,把文字、图像、声音等多种信息通过网络、广播、电视、手机报、电子报等无地域性地、广泛地传播,其发展速度之快,人们始料不及,使传统的报纸,受到数字技术为代表的网络媒体的强烈冲击,面临严峻的挑战。

Along with the development of digital technique and internet, the multimedia information consisted of characters, images and voices has been spread widely and rapidly without regional restrictions. The development of broadcast, television, mobile phone newspaper, and E - paper has made the traditional newspaper suffered from great unexpected challenges. Under the new circumstances of diversified media, it is of significance for the traditional media to give play to the core competitiveness of newspaper and seek breakthrough point . The only road to get out of the trouble is to strengthen the construction of journalists and break through the traditional running model of newspaper and seek much more survival space for the development of traditional newspapers.