体验经济背景下陶瓷工业旅游发展实证研究——以大埔陶瓷工业旅游为例

An Empirical Research on the Development of Ceramic Industry Tourism under The Background of Experience Economy——taking ceramic industry tourism of Dabu County as an example

体验经济的时代特点与当代旅游需求不谋而合,体验经济给陶瓷工业旅游的发展赋予了新的内涵,提供了新的发展空间.采用实证研究方法,以大埔为例,探讨了体验经济背景下陶瓷工业旅游发展的策略选择.认为体验经济背景下陶瓷工业旅游的发展可采取主题形象一致性、产品类型多样化、产品内容一体化和产品主题动态化的策略.

Characteristics of experience economy era are in accord with contemporary tourism demand. So it not only gives new meaning, but also offers new development space to the development of ceramic industry tourism. Using empirical research method, taking Dabu County as an example, the paper discusses the development strategy choice of ceramic industry tourism under the background of experience economy. It points out that the theme image consis- tency, diverse types of products, product content integration and dynamic product theme are the good strategy.