海峡两岸妈祖文化网络传播的差异研究——基于网络文本的内容分析

Network Communication Differences of Cross-Strait Matsu Culture Based on Content Analysis of Online Text

网络是妈祖文化传播的重要通道,海峡两岸相关网站在传播妈祖文化时是否存在一定差异?抓取样本网站中关于"妈祖文化"的信息元素,采用ROST-CM软件对采集的信息进行数据挖掘,分别对样本网站的文本内容进行词频统计和语义网络分析,以提取描绘大陆和台湾"妈祖文化"传播特征的高频特征词,并把这些高频特征词作为进一步对应分析的变量。研究结果表明:海峡两岸相关网站传播的"妈祖文化"特征并不相同。大陆网站更加突出海峡两岸在妈祖文化交流方面的联系,台湾网站更加突出时代感强的妈祖文化传播方式,同时,彰显了借助妈祖文物传播妈祖文化的责任。

Internet is the important channel in spreading Matsu culture. Are there any differences in the cross-strait websites spreading of Matsu culture？ In order to answer this question, the paper, through content analysis of the information of Matsu websites by the ROST-CM software, aims to obtain the informational elements, and depicts the high-frequency characteristics of Matsu cultural propagation between mainland and Taiwan. The results show that spreading characteristics of Matsu culture are different in cross-strait related websites. Mainland websites pay more attention to cross-strait Matsu cultural exchanges bili whereas Taiwan websites highlight contemporary Matsu culture mode, and demonstrate the responsiyo Ke f spreading Matsu culture by way of Matsu relics.