基于频道制管理下的电视媒体成本-效益分析

Analysis of Cost-Benefit of TV Media under Management of Channel System

市场化环境下,电视传媒产业需要进行整体效益分析,从根本上保证行业健康可持续发展。在频道制管理模式下,电视媒体需要不断降低成本,全面提升效益,促进电视媒体产业全面实现资源优化,提升媒体效率,为其核心竞争力提升创造良好的外部条件和内在条件。电视频道运营在整个电视产业发展过程中发挥基础性作用,也是整个电视媒体改革的方向。频道运营过程中需要坚持成本效益的基本原则,从电视机构整体运营出发,实现成本降低和效益提升目标。

In the marketization environment, it is necessary for the TV media industry to make an overall cost-benefit analysis to ensure its own healthy and sustainable development. Under the prevailing channel-based management mechanism,effective running a channel is the key to TV industry development, and the focus of TV media reform. Thus, it is of great importance for the TV media to upgrade their core competitiveness in the following ways, like reducing costs, increasing benefits,optimizing resources, and enhancing efficiency.