1RousellD, White. Privatmlabelreviewed[M]. London: Walter Thompson, 1970: 130.
2KoskinenS. UKprivatelabel: Europeanbrandle[J]. Euro peanRetailDigest, 1999(21):5--8.
3Patti,Charles H. and Raymond P. Fisk,“National Adverising,Brands and Channel Control:An Historical Perspective with Contemporary Options,”Jornal of the Academy of Marketing Science, 10(1 982), p90-1t08.
4Michael J.Barone,Valerie A.Taylor,Joel E.Urbany. Advertising Signaling Effects for New Brands: The Moderating Role of Perceived Brand Differences[J]. Journal of Marketing Theory and Practice, 2005, (Winter):1-13.
5Shapiro, Eben, “Price lure of Private label Products Fails to Hook Many Buyers of Baby Food, Beer,” Wail Street Journal,13(1993).
6Frank, R. E. and H. W. Boyd. “ArePrivate-Brand Prone Grocery Customers Really Different?” JournaJ of Marketing Research, 2 (1965), p27-55.
7Burger, P. C. and B. Schott.“Caa Private Brand Buyers Be ldntffied?” Journal of Marketing Research,9(1972), p219--222.
8Cunningham,lsabella C.M., Andrew P. Hardy and Giovanna Irnperia. “Generic Brands Versus National Brands and Store Brands,” Journal of Research, 22(1982), p25--32.
9Frank., R. E. and H. W. Boyd. “Are Pdvate-Bmnd Prone Grocery Customers Really Different?” Journal of Nlarketing Research, 2 (1965), p2 7-35.
10Coe; Barbara Davis.“ Private Versus Consumers,” Journal of getailing, 4 (197 J), p61--72.
