3AGGARWAL P., JUN S.Y., HUH J.H.. Scarcity Messages [J]. Journal of Advertising, 201!, 40(3) : 19-30.
4KU H.H., KUO C.C., KUO T.W.. The Effect Of Scarcity on the Purchase Intentions of Prevention and Promotion Motivated Consumers[ J]. Psychology & Marketing, 2012, 29(8) : 541-548.
5WANSINK B., KENT R.J., HOCH S.J..An Anchoring and Adjustment Model of Purchase Quantity Decisions [ J ]. Journal of Marketing Research (JMR) , 1998; 35 ( 1 ) : 71-81.
6KAHNEMAN D.. Maps of Bounded Rationality : Psychology For Behavioral Economics [ J ]. AMERICAN ECONOMIC REVIEW, 2003,93 (5) : 1449-1475.
7SLOVIC P., PETERS E., FINUCANE M.L.. Affect, Risk, and Decision Making [ J ]. Health Psychology, 2005, 24 (4S) : $35-$40.
8GIERL H., PLANTSCH M., SCHWEIDLER J.. Scarcity Effects on Sales Volume in Retail [ J 1. The International Review of Retail, Distribution and Consumer Research, 2008, 18(1) : 45-61.
9TIAN K.T., BEARDEN W.O., HUNTER G.L.. Consumers' Need for Uniqueness: Scale Development and Validation[J]. Journal of Consumer Research, 2001, 28 (1) : 50-66.
10LYNN M.. Scarcity' s Enhancement of Desirability: The Role of Naive Economic Theories [ J ]. Basic and Applied Social Psychology, 1992, 13( 1):67-78.
