新疆入境旅游客源市场分析

Analysis on Overseas Tourist Market in Xinjiang

本文采用目标市场指数选择法,对新疆入境旅游的目标旅游市场进行分析和排序;搜集1996～2005年旅游统计数据,对新疆入境旅游客源市场进行聚类分析,从而为新疆制定入境旅游市场营销策略提供科学依据。

This paper analyzes and sequences the tourist target market of oversea tourism in Xinjiang by using index selection of target market; it also makes hierarchical cluster analysis of oversea tourist market in Xinjiang by gathering the tourism statistical data of the year from 1996 to 2005, in order to provide scientific proof for formulating Xinjiang tourism marketing.