传统运输企业向现代物流业转型模式及策略研究

Traditional Transportation Enterprise to Modern Logistics Transformation Pattern and Strategy Research

随着现代通讯、电子技术的发展,现代工业生产方式、商业运作方式和人们的消费模式发生着巨大的变革。传统运输业功能单一、服务水平低、缺乏核心竞争力等特点已无法适应现代经济社会的发展需要,向现代物流业转型已然大势所趋。面对日趋激烈的市场竞争环境,传统运输企业科学分析和选择转型模式,积极探索企业的转型策略,成为其战略突围的现实途径。

Along with the development of modern communication, electronic technology, modern industrial mode of production ,business operation, and people＇s consumption patterns occurred the huge change. Traditional transportation single function ,low service level, lack of core competitiveness have been unable to meet the needs of modern economic and social development,transforming to modern logistics industry is the trend of The Times. In the face of increasingly fierce market competition environment, the traditional transportation enterprise transformation of scientific analysis and selection mode, actively explore the transformation of enterprise strategy ,become the realistic way to break through its strategy.