浅析淘宝天猫超市——供应链最优化整合的理念

Analysis of the Super Market of Tmall.com——An Concept of the Optimal Integration of Supply Chain

淘宝天猫超市坚持供应链最优化整合的理念,作为一个信息、标准和交易及监督的平台进行运营,采用前后端全外包、供应商可自行定价的最优化整合供应链各相关环节和资源的模式。文中探讨了淘宝天猫超市供应链运营的四个成功要点,分析了该模式扩大运营的三个布局难点,并认为应进一步思考该模式对我国电子商务生态系统的可能影响。

The super market of Tmall. com insist on the concept of the optimal integration of supply chain, in which it operates as a platform of information and standard and trading and monitoring, in which the front - end and the back end businesses are outsourcing,in which the suppliers can decide the prices of their own goods. In this paper, the author discusses the four key points for success of this supply chain, and analysis of the three layout difficulties of this supply chain. Finally, the author believes that we should consider what influence this supply chain maybe brings to our electronic business ecosystem.