农村消费品市场产品适应性探析

Analysis of the Adaptability of Rural Consumer Goods Market

消费者购买是基于特定产品能够满足其特定的需求,市场营销就是向特定消费者营销适应其需求的产品。农村消费品市场是不同于城市消费品市场的全新市场,农村消费者对产品有不同的要求。营销者必须明晰农村消费品市场的营销环境,抓住农村消费者对产品的特殊要求,从产品利益适应性、消费心理适应性和营销服务适应性等几个方面,切实提高产品的适应性,制定恰当的产品策略,满足农村消费者需要,有效提高营销效果。

Consumers to buy is based on the specific products to meet their specific needs, marketing, consumer marketing is to adapt to their specific needs. Unlike the rural consumer goods market is the market of the new urban consumer market, the rural consumer products have different requirements. Marketers must clear analysis of the rural consumer goods market, marketing environment, seize the rural consumers on product specific requirements, from product benefits adaptability, flexibility and marketing services to consumer psychology and other aspects of adaptability, and effectively improve the adaptability of the product, develop appropriate product strategy to meet the needs of rural consumers,improve marketing effectiveness.