基于价值链B2C电子商务企业的自营物流成本控制

B2C E-commerce Enterprise Self-support Logistics Cost Control Based on the Value Chain

在电子商务飞速发展的今天,B2C电子商务企业如何降低物流成本,获取"第三利润源泉"成为电子商务企业普遍关注的问题。尤其是随着电子商务企业自营物流的建立,使得降低自营物流成本更为必要。基于价值链的思想对B2C电子商务企业自营物流的成本进行分析,提出运用运筹学的思想来实现整个价值链上物流成本最低,达到控制物流成本的目的。

With the rapid development of economy ,electron ic commeree has became fashion shopping means . How to reduce logistics cost and obtain ＂the third profits source＂ becomes an issue which B2C e-commerce electronic busi ness enterprise concerns very much. Especially along with the electronic commerce enterprise self-conducting logistics establishment, makes lower self-conducting logistics cost more necessary. This article which based on the thought of the value chain analyzes the B2C e-commerce enterprise self-support logistics cost . And using the idea of yun chon xue to make the whole value chain logistics cost be the low est.So that we can control the logistics cost.