摘要
根据迈克尔.波特的五力模型原理对A电脑集团的内外部环境进行了SWOT分析,得出A电脑集团的竞争策略,即部分产品品牌化、产品多元化、供应链垂直整合、创新研发、质量深耕。
Based on Michael Porter＇s five competitive forces model, the internal and external environments of A computer group are carried out. Through the SWOT analysis, the competition strategy of A computer group is proposed as branding for some products, product diversification, supply chain vertical integration, innovation development, and quality subsoil.
出处
《价值工程》
2013年第18期20-22,共3页
Value Engineering
关键词
个人计算机
价值链
代工
竞争
personal computer
value chain
OEM
competitive power
