济南泉水节品牌塑造对策研究

Ji'nan Spring Day Brand Building

泉城济南泉水旅游资源丰富,举办泉水节对泉城济南旅游业的提升具有重大意义。本文分析了塑造泉水节品牌面临的主要问题,对泉水节进行定位,在泉水节旅游产品、营销措施等方面对济南泉水节品牌塑造提出建议。

Spring in Jinan is much. Holding the Spring Festival to improve the tourism of Jinan is significant. The paper analyzes the problems in Spring Day Brand building, and gives suggestions on the Spring Day Brand building from the positioning, tourism product, and marketing measures.