中小型体育用品制造企业国际化分析——以2011中国国际体育用品博览会参会企业为例

Analysis of Internationalization Development of Small and Medium-Sized Sports Goods Enterprises——Take the Attending Enterprises of 2011 China Sports Show for Example

采用文献资料法、问卷调查法、数理统计法,从企业产值与人员规模、企业区域分布、企业产品类型、企业成立至进行国际化发展的时间跨度、企业国际市场进入模式及产品主要出口国、企业海外销售额占总销售额比重及自主品牌占海外销售额比重等方面,对我国中小型体育用品制造企业国际化发展现状进行分析。结果表明:我国中小型体育用品制造企业国际化发展面临国际贸易壁垒的冲击;出口国集中度过高;陷入代工锁定;创新能力缺失及品牌塑造不力;融资困难及国际市场信息来源渠道狭窄等问题。建议积极应对国际贸易壁垒、挖掘国际市场、进行价值链升级、实施创新并打破品牌短板、解决融资和信息获取问题从而促进我国中小型体育用品制造企业进一步国际化发展。

By using literature review, questionnaire survey and mathematical statistics, this paper analyzed the ac- tualities of the internationalization development of Chinese small and medium-sized sports goods enterprises from the value of output, personnel number, regional distribution, span of internationalization development, mode of entering into international market and products mainly export countries, overseas sales proportion of total sales and proprietary brand products sales proportion of overseas sales. Results showed that the internationalization develop- ment of the Chinese small and medium-sized sports goods enterprises encountered international trade barrier, ex- cessively products export focusing on few country, OEM lock, deficiency of creativity and brand building, finan- cing difficulties and inadequate channels of international market information. We must actively cope with the inter- national trade barriers, pioneer international market ,upgrade value chain, implement innovate and break the brand short board, solve the financing and information access problems so as to promote further internationalized develop- ment of the Chinese small and medium-sized sports goods enterprises.