基于顾客让渡价值的医药零售业顾客满意度研究

On Customer Satisfaction of Medicine Retailing Based on Customer Delivered Value

本文从顾客让渡价值的角度,在问卷调查的基础上,借助统计学软件,分析了各个因子重要性和满意度及不同背景消费者对各个因子的差异性,进行了相关分析,建立了顾客总体满意度的回归模型,提出了提高顾客满意度的相应对策。

From the perspective of customer delivered value, this analyzes the importance of each factor and different satisfaction by model of overall customer satisfaction and putting forward some c paper is based on the questionnaire survey and using statistical software, building a regression ntermeasures to improve customer satisfaction.