基于交易成本的农产品物流运作模式评价模型探析

Discussion Evaluation Model of Agricultural Produce Logistics Operation Mode Based on Transaction Cost

首先对农产品物流模式中影响交易成本的因素进行了分析,并分析这些因素对农产品交易成本的影响。通过理论分析提出基于交易成本的农产品物流模式评价指标体系,利用问卷调查收集数据并对所收集数据进行因子分析,通过因子分析对提出的基于交易成本的农产品物流模式评价指标进行识别及确定评价指标权重。最后站在交易成本角度运用模糊综合评价法建立农产品物流模式综合评价模型。

In this paper, we first analyzed the factors influencing the transaction cost of agricultural produce logistics mode. Through the theoretical analysis, we proposed the evaluation index system of the agricultural produce logistics mode based on transaction cost, used questionnaire survey to collected the data needed in the factor analysis, and then recognized the evaluation index and determined their weights using factor analysis. At the end, from the standing point of transactional cost, we used fuzzy comprehensive evaluation to establish the agricultural produce logistics comprehensive evaluation model.