摘要
对农超对接模式下由农业合作社和超市构成的农产品二级供应链进行博弈分析,针对信息不对称条件下农业合作社对农产品的质量安全控制这一问题,采用KMRW声誉模型研究了双方重复博弈的情况。提出了要通过完善农超对接项目的准入和选择机制、双方共同努力建立长期合作关系、完善外部环境的监管等措施,以更好的保证农产品质量安全的建议。
In this paper, we built a KMRW model to analyze the repeated game in the agricultural produce supply chain between farmer cooperatives and supermarkets and studied the control of product quality and safety under informatiori asymmetry. We proposed that we should ensure the quality of agricultural products by perfecting the access and selection mechanism in farmer-supermarket direct-purchase plans, establishing long-term cooperative relations between the two parties, and improving the supervision of the external environment.
出处
《物流技术》
北大核心
2013年第5期400-402,435,共4页
Logistics Technology
关键词
农超对接
KMRW模型
博弈分析
farmer-supermarket direct-purchase
KMRW model
game analysis
