全媒体出版时期电子音像出版业的对策探究

Probing into the Measures of the Electronic Audio-video Publishing Industry during the Federated Media Publishing Era

我国电子音像业由于产业规模小、制作质量不高,加之盗版和网络非法下载的存在,导致电子音像业产业遇到了困难.但随着网络技术的发展,传统电子音像出版的策划模式与商业模式都将发生变化.电子音像出版必将迎来数字出版和全媒体出版的新时代.这对电子音像出版业既是挑战也是机遇.电子出版的内容必将成为电子音像出版的核心.

Small scale, lower quality, piracy and illegal internet download in China＇s electronic audio-video industry results in some problems. With the development of the internet technique, the traditional electronic audio-video publishing design mode and marketing mode have been changed. Hence, the electronic audio-video publishing will meet its federated media new era, which is the challenge and opportunity for the electronic audio-video publishing industry. The content of the electronic publishing would be the essence of the electronic audio-video publishing.