重庆企业海外投资现状与对策——跨文化商务交际视角

Status Quo and Countermeasures of Chongqing Overseas Investment from the Perspective of an Intercultural Business Communication Approach

世界金融危机背景下,中国企业大举进军海外市场,其中重庆企业对外投资发展迅猛,在面临诸多资金、管理等问题的同时,企业的跨文化商务交际与管理能力受到前所未有的考验.文章从跨文化商务交际视角探讨了重庆企业对外投资的文化适应性策略,即积极研究和面对文化差异、融入当地文化、回避意识形态纷争、推动跨文化整合等等.

In recent years, Chongqing enterprises＇ overseas investment is soaring. In addition to universally known problems ot capital and management, these enterprises＇ intercultural business communication and management have been faced with great chal- lenges. The paper summarizes the status quo of Chongqing enterprises＇ overseas investment and proposes the from the intercultural business communication, which are ＂facing up to cultural differences＂ ,＂ blending into local culture＂,＂ avoiding po- litical and ideological issues＂, and ＂driving intercultural integration＂.