登封少林武术产业集群的SWOT分析

SWOT Analysis of Dengfeng Shaolin Martial Arts Industry Cluster and Countermeasures

运用文献法、调查法对少林产业集群的特征进行了研究,并针对其现状、存在的问题和少林产业集群的优、劣势进行了SWOT分析。研究认为,武术培训、旅游已初具规模,走上产业集团化、规模化、多元化的发展道路。制定相关政策实现武术办学、武术旅游由流量型、粗放型向集约型、效益型转变,并最终达到武术产业多渠道、集群式发展的目标。

In this paper, characteristics of Shaolin industrial clusters were studied. SWOT analysis was made. It was seen that martial arts training and tourism had become intensive, multiple and large scaled. Threfore, relative policies should be made so that marital arts and tourism could develop in a more profitable, resourceful and clustering way.