依托地域文化对亳州市旅游工艺品研发之思考

On the Tourism Crafts' Research and Development in Bozhou Based on the Regional Culture

地域文化是塑造旅游工艺品特色的重要构成因素。亳州作为国家历史文化名城,历史文化资源得天独厚,拥有道家文化、中医药文化和白酒文化等,旅游产业方兴未艾。但由于缺乏对地域文化的研发,旅游工艺品设计与制作呈现理念落后和地方特色不明显的特征。因此,对地域文化深入挖掘与开发具有十分重要的价值和意义。为解决该问题,建议立足于亳州传统文化、物态文化、民俗文化等研发旅游工艺品,拓宽设计思路,以此促进旅游业更好发展,打造亳州市历史文化名城的品牌形象。

Regional culture is one of the most important parts in the design of the tourism crafts. Bozhou, as one of China＇ s historical cultural cities, possesses rich cultural resources, for example, the Taoism, the traditional Chinese Medicine and the spirits etc. The tourist industry is growing vigorously. However, for the lack of re-search in regional culture, the tourism crafts＇ s design outdated and vague in local feature. In this way, the dig-ging and development of the regional culture is valuable. This article suggests that the city should improve the production level and artistic taste of its tourism crafts based on the tourists comsumers and the unique local style, highlight Bozhou tourism and cultural characteristics, stick to regional characteristics, and focus on transforma-tion of regional culture, so as to create its special tourism brand and lead the city＇ s tourism industry to a healthy development.