车身时尚标语的文化意蕴分析

Analysis of the Cultural Connotation of Fashionable Language on Auto Body Posters

车身标语不仅是一种重要的社会语言现象,也是一种值得关注的修辞现象和文化现象。追求时尚与个性是这类车身标语文化现象出现的直接动因,语不惊人死不休是车身标语的最鲜明的语言特征,多元宽容的社会环境是此类标语繁荣生长的一片沃土。

The Paper studied a variety of auto body posters which are very popular in many cities nowadays. It classified and analyzed these personalized posters from a rhetorical point of view, and combined these personalized posters with the youth culture to account for the language phenomena. The paper points out, the auto body posters is not only a slogan of important social linguistic phenomenon, but also a noteworthy of rhetoric and cultural phenomenon. Pursuing fashion and personality is the direct motive for the appearance of this cultural phenomenon, using language to startle and attract people is the most distinctive features of auto body posters, such diverse tolerant society is fertile ground for the growth and prosperity of auto body posters.