高校学生党建品牌培育的思考与探索

Thinking and Exploration on Construction of the Brand Image of the Party Building among University Students

党建品牌化是新形势下加强和改进高校学生党建工作的重要思路创新。党建品牌化是党建科学化的载体,通过培育党建品牌,坚持制度化导向、认同性导向和创新性导向的三大原则,增强党建品牌认同性,强化党建品牌凝聚力,提高党建品牌影响力,促进高校学生党建工作的新发展。

The brand image of the Party building is an important innovative thinking to strengthen and improve the college students＇ party construction under the new situation. The brand image is the carrier of scientific brand construction, through cultivating of the brand image, insist on the institutional orientation, identity orientation and innovative orientation principles, to enhance the brand identity, strengthen the brand cohesion , and improve the brand influence, promote new development of college students＇party construction.