市场营销专业应用型人才培养模式研究——以齐鲁师范学院市场营销专业为例

Practice and Thinking on the Reform of Training Pattern of Professional Marketing Talents

进入21世纪以来,我国处于最需要营销人才而又最缺乏营销人才的时期,面对人才市场需求的变化,立足高校教育改革,从分析国内高校市场营销专业人才培养存在的培养定位模糊、课程体系设置不合理、实践教学环节薄弱等问题出发,以齐鲁师范学院为例探讨市场营销专业人才培养模式改革,提出明确应用型人才培养定位,围绕应用型人才培养科学设置课程体系、加强实践教学改革、提高学生解决实际问题能力的做法,并在此基础上进一步引申出教学评价改革是应用型人才培养导向、高素质教学团队建设是有力保证,实施导师制培养个性化营销人才的思考。

In this paper, based on the education reform in Colleges and universities, from the analysis of domestic colleges and universities training marketing talents cultivation orientation of existing fuzzy, the curriculum is not reasonable, the weakness of practice teaching and other issues, taking Qilu Normal University as an example to discuss the marketing personnel training reform practice, put forward clearly applied talents cultivation, around the applied talents training requirements of scientific curriculum system, teaching mode reform, strengthening practical teaching reform, improve the students＇ability to solve practical problems in practice, and based on this further extended from the reform of teaching evaluation is applied talent cultivation oriented, high quality teaching team construction is the powerful guarantee of implementing tutorial system, personalized marketing talents cultivation.