提升设计管理 促进品牌建设

Improving Design Management and Promoting Brand Construction

优秀的设计不只是一种直接从设计师那里所购进的商品,同时也是通过良好的管理从企业内部产生出来的创造性资源。设计管理不是单纯的管理设计师,还需要管理企业内部的许多其他相关因素。笔者认为,在这样一个复杂的体系里,管理要紧紧围绕着品牌建设来开展,否则即便它是有效的也一定不是最高效的。此外,笔者从品牌建设的角度,提出了两点具体的管理建议,希望能通过增强品牌意识和部门间协作来影响设计师的设计,从而使设计师作出更具品牌价值的作品,进而为品牌建设作出一些贡献。

Excellent design is not only a kind of merchandise which could buy from a designer immediately but also a creative resource which is achieved from company through perfect management. The object of design management is not only the designers, but also some other relative factors. In author＇s opinion, in this complex system, management could be focus on brand construction, or it won＇t be the most efficient. In addition, the author gives two management suggestions on brand construction. It is hoped that could help to influence on designers＇ design so that they do design more perfectly, and could make some contribution to brand construction.