摘要
浙江舟山渔民画是中国现代民间绘画的一员。作为官方扶持的产物,它存在"先天不足"的缺陷——民间性的缺乏;在后来的发展中强调表现内容的原生态和地域性,却忽视了不断变化的现代生活;在艺术市场中,大多作为官方礼品和旅游产品,销量有限。因此,通过衍生产品开发等多种渠道将舟山渔民画与现代的日常生活相融合,使其源于生活、回归生活,是保护、延续和发展现代民间艺术的重要途径。
Zhoushan fishermen painting of Zhejiang province is part of Chinese modern folk painting. As a product with the full support of the government, it congenitally lacks the folk nature. In the later development, it emphasizes the pristine and geographical content but neglects the changing modern life. In art market, it is mostly used as an of- ficial gift or a tourism product with limited sales. It is important for the sustainable development to integrate Zhoushan fishermen painting with modern daily life by ways such as developing derivative products.
出处
《浙江艺术职业学院学报》
CSSCI
2013年第2期68-72,共5页
Journal of Zhejiang Vocational Academy of Art
基金
浙江省教育厅2011年度科研计划一般项目<浙江舟山渔民画衍生产品的设计策略>结题成果(项目编号:Y201122151)
关键词
舟山
渔民画
民间性
衍生产品
Zhoushan
the fishermen painting
the folk nature
derivative product