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同质化产品的差异化品牌营销战略 被引量:1

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摘要 随着经济技术的的发展,现代产品在功能上的区别越来越不明显,面对激烈的市场竞争,企业如何让消费者选择和使用自己的产品。是企业面临的新的课题,本文着力探讨通过差异化的品牌营销战略,帮助企业树立自己的产品形象,从而解决同质化产品的竞争问题。
作者 李静 缪晓宾
出处 《商情》 2013年第29期61-61,共1页
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