网络热点事件形成的社会文化心理分析

Hot Network Events Form the Analysis of the Social and Cultural Psychology

网络热点事件的频繁发生有其复杂而深刻的社会、经济、文化、科技等原因,更有其发生的社会文化心理原因。从社会心理学的角度看,网民对负面信息关注的偏好、对某些群体的错误的刻板印象、对他人社会知觉中存在的归因偏差以及去个性化等普遍存在的社会文化心理等因素,在网络热点事件形成、发酵和传播中各自发挥着特有的作用。这样的视角也许可以给管控网络热点事件提供一些新的思路。

There are many complex and profound reasons for hot network events occurring,such as society,economy,culture,science and technology,all these have psychological reasons of social culture.Looking from the perspective of social psychology,Internet users prefer to pay attention on the negative information,wrong stereotypes for some groups,attributional bias existing in the social perception to others and deindividuation in the prevalence of psychological factors such as social culture,there are different functions in the process of network forming and spreading.Such a view might provide some new ideas for controlling hot network events.