俄罗斯国家形象与软实力

Russia's national image and soft power

本文拟以国家形象为出发点,考察俄罗斯国家形象所包含的政治、经济、文化、历史、领袖等因素,并采用国际公认的一些有代表性的量化指标来评价俄罗斯的软实力状况。本文认为,丰富的文化资源使得俄罗斯保持良好的文化形象,但俄罗斯缺乏能影响世界的价值观念、思想、理念或精神,俄罗斯固有的带有威胁性的政治形象更是俄与西方"战略互疑"的影响因素,而且这些因素使得俄罗斯在国家品牌指数、新兴市场软实力指数等榜单上的名次长期停留在中等偏下水平,国家软实力的辐射范围仅局限在独联体地区,其软实力战略更像是内部发展战略的一个部分,而不是对外的拓展战略。

Taking national image as a starting point,this paper inspects the Russian state image,whichcontains such factors as politics,economy,culture,history and leader.The paper uses some internationally recognized quantitative indicators to evaluate soft power of Russia.Russia,with rich cultural resources,has good image,but Russia lacks the values,ideas and sprit that can influence the world.Meanwhile Russian intrinsic political image looks more like a factor that make 'strategically mutual doubt' between Russia and the West.And these factors put Russia's country brand index,soft power index of an emerging market below the middle level for a long time.It limited Russia's soft power radiation scope only in the CIS.