国外公共图书馆品牌建设的研究及对我国的启示

Research on Brand Building of Foreign Public Library and the Enlightenment to Our Country

本文通过对英美两国公共图书馆品牌的定位、品牌的推广、品牌的延伸进行剖析,探讨英美两国公共图书馆品牌建设的策略以及对我国图书馆界带来的启示。

Through analyzing the brand positioning , promotion and extension this paper discusses the brand building strategy of British and American public library that bring enlightenment to our country.