黑龙江省中俄界江旅游发展策略研究

Sino-Russian Border River Region Tourism Development Strategy of Heilongjiang Province

在东北亚区域旅游合作日益密切的背景下,中俄两国边境旅游业得到了持续迅速的发展。依托资源、地缘和区位优势,黑龙江省中俄界江旅游已成为中俄边境旅游合作的重要组成部分。随着东北亚地区经济一体化的不断推进,中俄界江旅游发展水平得到了巨大推进。在分析旅游资源概况的基础上,探讨了中俄界江旅游业发展现状和存在问题,并提出了其旅游业发展的主要策略:打造边境旅游、邮轮旅游、冰雪旅游、文化旅游和生态观光旅游等特色旅游产品;构建"一带两级三区"的旅游空间结构布局,即一条界江旅游带,黑河和抚远两个旅游增长极,漠河、嘉荫—萝北和兴凯湖三个旅游集合区;完善旅游市场营销策略;健全旅游交通和公共服务体系。

China and Russia are two big ndti0ns in the world. With the regional tourism cooperation in Northeast Asia increasingly close, tourism cooperation between the two countries has gained rapid development. Relying on the resources, location, geographic superiority, the border tourism of Sino-Russian border river in Hei Longjiang province t（aS become an important part of the tourism cooperation between the two big countries. With the sustained development ？ ＇of Northeast Asia region egonomic integration, which provides tourism industry a huge push to the development of the border tourism in Sino-Russian border river region. On the basis of analyzing the profile of tourism resources in Sino-Russian border river, the paper explores the tourism development status and problems, and proposes the ~ in tourism development of border waters region-create border tourism, cruise tourism, ice and snow tourism, cultural tourism, eco-tourism and other characteristic products; build a tourism spatial structure layout consisting of one belt, two poles, and three regions, a border river tourist belt, two tourism development poles containing Heihe and Fuyuan, and three tourism assembly region including Mohe, Jiayin - Luobei and Xing Kaihu lake. Improving the level of tourism marketing strategy. Building tourism traffic and public service system.