泰国赴华旅游市场现状及发展趋势研究

Market Status and Developing Trend of Thai Tourists to China

系统总结泰国赴华旅游市场的空间结构、市场构成、市场细分及中国境内赴华旅游动机、旅游偏好、旅游消费等方面特征,系统分析影响泰国赴华旅游市场的因素、旅游动机和目的地的变化特征。探讨泰国赴华旅游市场发展趋势和前景,提出相应的推进对策和措施。

This paper summarizes the characteristics of tourism market from structure, form and in every field that the Thai tourists travel to China as well as their tourist motives, preference and consumption in China, and systematically analyzes the factors influencing the market of Thai tourist traveling to China, the changes of tourist motives and destinations, and discusses the tendency and future of tourist market that the Thai tourists traveling to China and proposes the countermeas- ures to optimize the mutual communication in Sino-Thailand tourist markets.