关于文博馆品牌建设的思考——以南通纺织职业技术学院文博馆为例

On Brand Construction of Museums——A Case Study on Nantong Textile Vocational Technology College Museum

作为大学文化建设的重要窗口,南通纺织职业技术学院文博馆肩负着文化传承、发展与创新的重大责任。为充分彰显其文化教育功能和文化品牌效应,应进一步加强内涵与外延建设,以科研为动力,积极探索文博馆的运行机制。

The Museum of Nantong Textile Vocational Technology College is an important window to show college culture, shouldering the responsibilities of cultural inheritance, development and innovation. In order to demonstrate its functions of cultural education and to realize its cultural brand effects,we should,with scientific research as the driving force, further strengthen the construction of its connotation and extension and explore actively the operational mechanism of the Museum.