高校微博在校园文化建设中的作用

The Role of Universities' Micro-Blog in the Construction of Campus Culture

自2009年在美国问世以来,微博便以其简约的操控模式、快速的信息传播及多样化的发布形式等特点成为了当今社会最风靡的自媒体。在微博的众多使用人群中,大学生是与之接触最紧密也最频繁的群体。受到微博的影响,大学生的政治观念、价值观念甚至生活方式等都随之发生了变化。与此同时,全国众多高校纷纷开通官方微博,推动微博成为和谐校园文化建设的新载体。

Since its inception in 2009 in the United States, the microblogging has became today＇s most popu-lar social media for its simple control mode, the rapid dissemination of information and diverse forms of publication. As the closest fans, college students are influenced by the microblogging in many ways, such as their political ide-as, values and even lifestyle. At the same time, many colleges and universities have registered their own official microblogging, which makes microblogging become a new carrier of harmonious campus culture construction.