在中西文化交流背景下应对西方意识形态传播

The Research on the Communication of Western Ideology in the Context of Sino-West Cultural Exchanges

在中西文化交流日益频繁的今天,西方意识形态的强势传播给中国文化建设带来巨大挑战。面对这些挑战,国人应以一种理性的态度积极应对。本文以意识形态理论和传播理论为依据,采取文献分析和对比分析的方法,对西方意识形态传播过程中与中国文化产生的冲突,所带来的挑战以及应对措施进行分析和阐述,旨在倡导以正确之态度、适宜之战略进一步促进中西方国家间的有效交流。

As the sino-west cuhual exchanges are becoming increasinly intense, the strong invasion of western ideology into Chinese culture has posed a great challenge to us. How to deal with this problem？ With attempt to anwer the question, this paper is meant to analyze the conflicts and challenges produced in the process of intercuhual communication on the basis of the theory of ideology and communication in order to provide solutions and promote the active and efficient sino-west cultural exchanges.