咸阳AA少儿英语培训学校营销策略研究

On the Marketing Strategy of Xianyang AA Young Learner English Training School

该文以咸阳AA少儿英语培训学校作为研究对象，采用SWOT法，分析了该校在咸阳少儿英语课外培训市场中的营销环境、竞争优势和劣势，以及未来发展中的机遇和挑战，并提出其教育培训产品的营销策略。

Using SWOT analysis, the paper analyses the marketing environment, competing advanteges and disadvanteges, opportunities and threats in the future development of Xianyang AA young learners English training school so as to propose marketing strategies for its training programs.