浅谈非竞争性战略联盟合作模式在博物馆的应用与创新

Application of the none competitive strategic cooperation mode in museums and its innovation

不同行业特征的经济实体之间,在实现战略合作前提下,结成共同的战略联盟从而实现市场营销和品牌推广的案例,早些年前在国外就已经出现,但都没有形成双方在研发、生产与营销全过程互相嵌入内核的局面。本文将通过引入和介绍"杭州制造""牛肉干+网游"的"R&V跨界非竞争性战略联盟"创新案例,来观照中国茶叶博物馆(以下简称"茶博")在文化产业中对该合作模式的应用与创新,从而寻求该模式在博物馆中推广运用的价值。

A strategic coalition between business entities of different industries aiming to achieve marketing and brand promotion has been a common case for these years. Whereas in respect of R＆D, production and marketing, both sides never realize a complete integrated situation. By introducing the innovative case ： ＂R＆V crossover none-competitive strategic coalition＂, e.g. ＂Made in Hangzhou＂, ＂beef jerky ＋ online game＂, the essay looks at the application and innovation of the cooperation mode in cultural industry by the China National Tea Museum to seek the value of the mode when applied in the museums.