北京市冷水鱼产业经营现状及发展对策

The State of the Business and the Development Policy of Cold Water Fishes Sector in Beijing

伴随着首都都市型现代农业的快速发展,鲟鱼、鲑鳟鱼产业的发展势头越来越好,同时也存在着诸多问题,如:养殖技术有限、水资源短缺、自然风险较高、产业链条短、加工产品少、产品附加值低;销售渠道窄、市场盈利空间小、市场风险大等,这些因素在很大程度上阻碍了鲟鱼、鲑鳟鱼产业的进一步发展。为促进产业提质增效、渔民增收致富,有必要对全市鲟鱼、鲑鳟鱼产业发展现状进行深入研究,摸清产业发展现状、分析存在的主要问题,并提出有针对性的产业化发展思路和对策,以实现鲟鱼、鲑鳟鱼产业的可持续发展。其中包括发挥资源优势,打造北京鲟鱼、鲑鳟鱼的绿色品牌;把握产品生命周期,采取低价快速营销策略;开发深加工产品,进一步拓展市场空间等方面。

With the rapid development of the capital metropolis modem agriculture, the development of salmon and sturgeon sector has been accelerating, meanwhile, there were numerous problems existed. Such as restricted culture techniques, the shortage of water resource, high risks of the nature, short industry chain, insufficient processed products, low added-value products, inefficient channels of distribution, less space of profits of markets, high market risks, etc. These factors hinder the development of industry. In order to increase the quality and the efficiency of the industry, as well as to increase the profit of the fishers, it was necessary to deeply specialize in the state of development of the sturgeon and salmon sector. Thus, it was possible to understand the state of the industry development and to analyses the main existing problems and raise policies and methods of industrialization development. Through this way, the sustainable development of sturgeon and salmon industry could possibly be fulfilled, including： utilize the advantages to create the eco-friendly brand of Beijing sturgeon and salmon; the take good use of the relative product strategy, to develop the intensive processing products in order to expand the market, etc.