北京市鲟鱼产业价值链分析

The Analysis of the Value Chain of Beijing Sturgeon Industry

为了促进北京市鲟鱼产业的快速发展和优化北京市鲟鱼产业价值链,运用现场调研与调查问卷的方式,对北京市13个区县的40家鲟鱼养殖场和2个鲟鱼繁育基地、13个大型水产批发市场及北京朝阳区、海淀区、西城区以及东城区近20家大中型超市消费者进行了调研。研究表明:经过近20年的发展,北京市鲟鱼产业价值链已初步形成,但是在鲟鱼优良品种、鲟鱼养殖技术、鲟鱼深加工、鲟鱼批发与零售、鲟鱼自有品牌建设以及鲟鱼产品的销售和推广方面仍有很大的不足,需要不断地优化和完善北京市鲟鱼产业价值链的各个环节。基于此,以调研所获取的第一手资料为基础,对北京市鲟鱼产业价值链各个环节进行分析,并提出优化北京市鲟鱼产业价值链的七大相应措施,从而带动北京市鲟鱼产业的发展。

In order to promote the rapid development of Beijing sturgeon industry and optimize the industrial value chain of the sturgeon in Beijing, this paper used the survey questionnaire method to research 40 sturgeon farms in 13 districts and counties in Beijing and 2 sturgeon breeding base, 13 large aquatic products wholesale market, and the consumers of nearly 20 large and medium-sized supermarket in Chaoyang District, Haidian District, Xicheng District, Dongcheng District in Beijing. The research showed that after nearly 20 years of the development, the value chain of Beijing sturgeon industry has been initially formed, but the superior varieties of the sturgeon, sturgeon fanning techniques, deep processing of the sturgeon, the wholesale and retail, sturgeon building its own brand as well as sturgeon product sales and promotion still exist big problems. It needs to constantly optimize and improve the various segments of the value chain of Beijing sturgeon industry. Based on this, this paper was to take the first-hand data as the foundation, carries on the analysis of each link in the value chain of Beijing sturgeon industry and puts forward seven corresponding measures to optimize the value chain of Beijing sturgeon industry, so as to drive the development of Beijing sturgeon industry.