珠三角与长三角旅游业核心竞争力比较研究

A Comparative Study of the Core Competitiveness of Tourism Industry between Pearl River Delta and Yangtze River Delta

由于珠三角与长三角的相似性,对它们进行对比研究也成为热门话题。这两个地区的旅游业在全国名列前茅,但珠三角稍逊长三角。利用核心竞争力理论分析比较珠三角与长三角旅游业核心竞争力,发现珠三角在资源整合能力、产品开发与创新能力、品牌与形象塑造能力、文化吸引能力这四个方面与长三角地区尚有差距,建议珠三角旅游发展应该做到一是加强信息化管理,实行区域合作;二是加强项目管理,增强风险防范意识;三是加强品牌建设与形象设计,倾力打造"世界温泉之乡";四是注重文化魅力,把其注入旅游,加强海洋文化与温泉文化建设,以增强珠三角旅游核心竞争力。

The comparative study of Pearl River Delta and Yangtze River Delta has become a hot topic because of their simi- larities. The development of tourism in these two areas is in the leading position in China, while that of Yangtze River Delta is much better. Based on the theory of core competitiveness, this paper analysis the core competitiveness of two deltas, and finds Pearl River Delta is worse than Yangtze River Delta in resource integration, product development and innovation, brand and image-building, and cultural attraction. The author suggests Pearl River Delta should strengthen information management and achieve regional cooperation strengthen project management, enhance the awareness of risk prevention strengthen the brand construction and the image design to create ＂The Township of World＇s Hot Spring ＂ emphasize the cultural charm of tourism, strengthen the construction of marine culture and hot spring culture so as to enhance the core competitiveness of its tourism.