动漫文化与城市形象传播

Animation Culture and the Spread of the Image of the City

运用动漫文化这种新媒介的影响力对城市形象进行传播、推广,有着事半功倍的效果。运用动漫文化进行城市形象传播包括把城市作为动漫的背景空间、打造以城市为主题的动漫、发展动漫产业、举办动漫活动等多种方式。运用动漫文化传播城市形象具有优化形象、聚焦媒体、累积形象等优势。需要注意的是运用动漫文化进行城市形象传播要主动借势宣传并与自身形象定位契合。

The animation culture as an important medium for the spread of the image of the city.This paper first summarizes the methods that cities using animation culture disseminate their images： taking the city as the animation scene;building the city as its theme animation;developing animation industry;and organizing animation activities.Second section describes the advantages： image optimizing;media focusing;and shaping the image.Finally,the need to pay attention in propagation process： taking the initiative to publicity,combined with their own images.